The Right Time to Pick Up a Pickup
Dodge prices select 2010 pickup models lower than their 2009 iterations
Pricing on the pickups, which will be the first vehicles rolled out under Dodge's new Ram brand, is meant as an aggressive move against the trucks' competition: the Chevy Silverado HD, the Ford Super Duty and the GMC Sierra.
Dodge owns a 16 percent share of the pickup-truck market and a 23 percent share of the heavy-duty market. The company plans on expanding its commercial base starting in 2011 with crew-cab versions of Dodge Ram 3500, 4500 and 5500 chassis.
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