General Motors to offer a 60-day money-back guarantee on its vehicles
The biggest of the Big Three American automakers enters the buyer-assurance fray in a big way
Today, General Motors announced its new buyer-assurance plan: a 60-day money-back guarantee. The deal will be part of an advertising campaign led by the embattled automaker's new chairman, Ed Whitacre, and runs from Sept. 14 through November.
“We're putting our money down that if people buy one of our vehicles and don't absolutely love it, we'll take it back,” Bob Lutz, GM's vice chairman of marketing, said in a statement to the press.
The campaign marks the start of GM's efforts to rebound after a 39-day, U.S.-steered bankruptcy and a $50 billion federal bailout.
The plan is fairly comprehensive. It covers Chevrolet, Buick, GMC and Cadillac 2009 and 2010 model-year vehicles. If unhappy, new car buyers can return their machines after 31 days and before 4,000 miles. No questions asked.
“Three or four years ago, this would have been a huge risk," Lutz said during a conference call. "We are now so confident of our vehicles, we can afford to take this risk.”
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