Coming Up Next, on Channel Ford
What are the outer limits of the infotainment system?
Daitch's argument is that the center console could lead Ford -- through its Sync technology -- and others (like GM and its OnStar system) towards being companies that have media applications on their mind as much as miles per gallon and horsepower. To wit: Daitch imagines a scenario where a GM customer uses OnStar to look for a gas station:
Driver: Hi, I'm looking for the closest gas station.
OnStar: You are 0.5 miles away from a Shell but 0.6 miles from a BP, where you can use a discount code to save 15 percent.
Of course, the author does a good job of pointing out what a fine line those companies walk; while Sync-enabled cars sell twice as fast as non-Sync-enabled ones, car companies risk severely alienating customers who don't want their cars -- perhaps the last bastion of ad-free (save radio, of course) personal space -- inundated by Madison Avenue.
In any case, Daitch has me thinking about this again. I've been meaning to get some of the other Exhaust Notes writers' take on the idea, so keep an eye out for more discussion next week -- and, as always, let us know what you think in the comments section.
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