The World Peace Halftime Show (Brought to You by Chrysler)
New 300C ad goes in a bizarre direction
Chrysler has created a commercial (watch it after the jump) that uses images of political figures such as Nelson Mandela, Mikhail Gorbachev and former Polish President Lech Walesa in a human rights-focused 30-second spot aimed, ostensibly, at raising awareness for the jailed 64-year-old Burmese human rights advocate and Nobel laureate Aung San Suu Kyi.
The commercial unsubtly shows a Chrysler 300C smashing through a replica of the Berlin Wall (the debris of which, even more unsubtly, transforms into a burst of white doves) on its way up the steps of Berlin's Town Hall, which last month hosted a gathering of past Nobel laureates. The commercial ends with a hand opening the rear passenger door to show an empty seat, with a dedication to Suu Kyi.
The ad is a retread of a spot that Fiat's Lancia brand has been running in Europe.
Again, it's not that the sentiment is misplaced -- it's that there's virtually no way for the average consumer to trust that a corporation isn't trying to manipulate emotions and take advantage of an inarguable position to move cars off lots.
(Source: Detroit Free Press; YouTube.)
EXPLORE NEW CARS
MORE ON MSN AUTOS
ABOUT EXHAUST NOTES
Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.
Have a story idea? Tip us off at email@example.com.