The World Peace Halftime Show (Brought to You by Chrysler)
New 300C ad goes in a bizarre direction
Chrysler has created a commercial (watch it after the jump) that uses images of political figures such as Nelson Mandela, Mikhail Gorbachev and former Polish President Lech Walesa in a human rights-focused 30-second spot aimed, ostensibly, at raising awareness for the jailed 64-year-old Burmese human rights advocate and Nobel laureate Aung San Suu Kyi.
The commercial unsubtly shows a Chrysler 300C smashing through a replica of the Berlin Wall (the debris of which, even more unsubtly, transforms into a burst of white doves) on its way up the steps of Berlin's Town Hall, which last month hosted a gathering of past Nobel laureates. The commercial ends with a hand opening the rear passenger door to show an empty seat, with a dedication to Suu Kyi.
The ad is a retread of a spot that Fiat's Lancia brand has been running in Europe.
Again, it's not that the sentiment is misplaced -- it's that there's virtually no way for the average consumer to trust that a corporation isn't trying to manipulate emotions and take advantage of an inarguable position to move cars off lots.
(Source: Detroit Free Press; YouTube.)
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