And the 'Nays' Have It
Exhaust Notes readers weigh in on the redesigned Jaguar XJ
A whole bunch of you weighed in on the redesigned XJ, and the bulk of the comments were less than positive. Despite the accompanying video we posted, in which Jaguar's Ian Callum talks about keeping key XJ elements while not being trapped by repeating overly specific design language, many commenters seemed to think there was a bit of a betrayal on Jag's part -- that the company had abandoned a well-loved, original look in favor of, well, looking generic (or, alternatively, looking like a Ford, a Buick or, in one specific instance, the result of a one-night stand between a BMW and a Cadillac).
Here are some of the best -- or, in some cases, most entertaining -- comments (some of which have been edited for space or clarity). First up, those who dug the new look:
It's about time Jag got back to being a Jag. Ford really screwed it up. Even European models looked like Fords or Lincolns. Now we can see what the Indians can do on the quality side. Good looks are only the beginning.
In my honest opinion, this new styling is drawing me away from BMW and farther into Jaguar. I'm a big fan of sleek, aggressive styling, and it's fair to say I'm part of a demographic that associates young drivers with modern sports sedans. No longer do I see Jaguar as the car my grandmother drove to church on Sundays. I now see Jaguar as the car that not only has the power of a modern luxury cruiser but also has the sexy, sleek, powerful, handsome look to it as well.
Until you all have seen this car with your bare, naked eyes, there is no way you can appreciate its beauty. Its mix of class and sportiness are unmatched. I cannot wait to get mine -- I've test driven it twice and love a bit more with each mile. Just go see one in 3-D before all the harch criticism. The thing will have you drooling!!!
And now, the (much higher concentration of) those who would have booed the car off stage if they had a chance:
Jaguars WERE totally unique in appearance and you could spot one a mile away. You just knew it was a Jag. Now, it just blends in with all the other cars that look like upside-down bathtubs.
The XJ was the last of a dedicated platform and the last real Jaguar still true to its roots. The S-Type shared a Lincoln LS platform and the X-Type was a tarted-up Ford Mondeo. The XK lost its originality when Ford reused the Aston Martin design in 2007. Other than is bass-mouthed grille, the XF looks generic. The new XJ looks like a one-night stand between a BMW 7 series (side) and a Caddy CTS (rear).
Looks like a Volvo! Is this kitty turning to a copy-cat?
It looks like a cross between a Volvo and a Buick
I agree that it was time to bring Jag into the 21st century, however, they could have done a better job keeping the car's integrity. Where is the Jaguar defining grille? That is their biggest mistake, losing the definable grille. It now looks like every other car ... maybe it will grow on me, but the XF hasn't yet.
At first glance, it looks like an ugly Buick. At 2nd glance ... looks like a slightly better-looking ugly Buick.
My grandfather would cry ... This car has done away with the classy lines of the original and has become another clone. The profile looks like a badly done A6, the front looks like a distorted Aston Martin and the back is just hideous. Whatever the stylists were smoking, they need to put it down.
(Photo courtesy of Jaguar)
I have my 1986 XJS V-12 coupe since 1988 and love it! A real thrill ride since I converted it to the Kiesler manual 5-speed. I have always considered getting my license plate to read B4FORD (so don't steal it). I have always loved Jag's and probably always will. I bought (to add to the family) the 2010 Portfolio XF. Now you can say what you want about the look (I swear it has almost caused 2 wrecks from people starring at it) but to me it is one fine eye popper. This is best ride of all. It is luxurious, quiet, quick and fast and so easy to handle (everything is driver friendly). I like the new look for the XJ. I was thinking about the XJ (before the new style) but came to the conclusion that I was not old enough to own that look so I settled (very happily) for the XF. Now when it is time for my wife to trade in her MB E-500 we may go for the new XJ because it has a younger look (after getting my XF she decided she wanted to go from MB to Jag--quite a feat). And by the way, don't criticize the XF look until you ride in one. You won't care what it looks like on the outside because of what is wrapped around you on the inside (at least with the Portfolio model), even though it is fine looking all the way round.
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