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Meet the 2012 Buick Verano

Buick goes even smaller -- and we like it.

By James Tate Jan 6, 2011 12:19PM
2012 Buick VeranoGeneral Motors has pulled a quick one on the world by announcing a new addition to the Buick family. The carmaker will offer a new compact model for 2012 called the Verano. Based on the same architecture as the Chevrolet Cruze, the new baby Buick will -- supposedly -- deliver much of the Chevy’s solid ride and quiet cabin, but throw in a little extra power to boot. Rumor has it that the vehicle will come from the factory with a 2.4-liter 4-cylinder engine under the hood, and that the engine will supply around 177 horsepower and 170 lb-ft of torque.

Those numbers are up substantially over the figures that the same engine produces in the Chevrolet Malibu, where it musters up 169 horsepower and 160 lb-ft of torque. That means, given its relatively small size, that this should be one quick Buick. This strategy seems to follow GM’s master plan for Buick, its middle child: The company has already delivered a much smaller, sportier Regal, in a step toward building what could be loosely defined as a sport sedan. While the 2011 Regal isn’t going to be busting the BMW 3-Series’ chops any time soon, it is a vast improvement over what the company had  been producing.

Odds are that General Motors is trying to position the Verano as a quasi-luxurious driving experience minus any significant fuel-economy penalty. If it can be priced competitively -- that is, if GM prices the Verano between $18,000 and $19,000 so that it competes well against the Chrysler 200, Audi A3 and Lexus HS 250h by offering high content with low price -- it may be a winning recipe.

[Source and photo: General Motors.]




9Comments
Jan 18, 2011 10:31AM
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I think GM figures, "Hey, why not? We have some Buick grilles lying around, slap them on!"

 

Unfortunately, this is what they were doing that got them into trouble in the first place.

 

Hmm a Buick Cruze (basically) or an A3 or Lexus HS - I wonder which I'd choose?

Jan 9, 2011 8:51PM
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Very pretty car, but I do see what people mean by all GM cars looking just like one another. I would go for the one that has more options for the price, like the Chevy Cruze.
Jan 9, 2011 6:47PM
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damn it g.m. stop! stop while u r ahead. stop making the same car 5 times over with a different name plate...didnt you guys figure out that doesnt work.. now NO ONE will feel/see the quality/value in any car they want to buy...every car needs their own identity.. 
Jan 7, 2011 10:56AM
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Hope they have plans to add either a turbo or a V6 to the option list.  A diesel would be nice, but between the EPA's overregulation and the generally low demand for diesels here, it doesn't make a lot of financial sense to offer one and spend the millions it takes for EPA certification.  

 

Plus, if the price of diesel skyrockets like it did a few years ago making it more expensive than even premium unleaded making a diesel less attractive. 

Jan 7, 2011 6:58AM
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Now put in a turbo-diesel and they'll have something!
Jan 6, 2011 7:12PM
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Other than the Buick grill, this looks exactly like the Cruze... Not sure how you get the idea that it looks drastically different. Many auto companies do the re-badge game. VW, Toyota, Honda, etc,  have their hands in the re-badge game but I guess they must suck too because of this.
Jan 6, 2011 5:56PM
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@Troy: Yea they are re-badging, but unlike Ford they are actually changing the car looks so it isn't even noticeable that its based on the Cruze. Like the traverse, the enclave and the acadia are based on the same thing but look really different. Now lets compare the Ford Edge and the Lincoln Mkx and you will see they are exactly the same on the outside. The point is, GM rules Ford sucks and I got out of context. BTW this looks great! Awesome Idea!
Jan 6, 2011 3:37PM
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I see GM is back to the old "re-badging" game again.  I wonder what the Pontiac Geo and Saturn version of this car would have been called? 
Jan 6, 2011 12:31PM
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I hope this engine ends up on the option sheet for the Cruze (perhaps as part of an RS package??).
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