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Survey: Men Are Much More Likely to Rely on GPS Than Women

Australian insurance company research shows 64 percent of men use navigation systems, while only half of women do.

By Joshua Condon Jul 31, 2012 12:58PM
TomTom USA. Photo by TomTomThe next time you hear a male driver boast about his gender's superior ability to arrive at a destination without getting lost, note that it may be because he and his XY brethren are getting more help in the form of GPS navigation systems.

Australian insurance company AAMI recently undertook a survey to find out more about the use of in-car navigation systems and was surprised to find that Australian men relied on GPS at a significantly higher rate than did women. Sixty-four percent of male drivers copping to nav use, compared with just 50 percent of women.

An AAMI representative called the results "surprising" and said the company "thought it would have been a little more even and maybe even slanted in favor of women."

The study also showed that younger drivers were more likely to rely on GPS devices to find their way.

So what does our American audience think? Is there something inherently different about our nation's nav-system use, or would a similar study conducted here look about the same?

[Source: AAMI via Adelaide Now, found at Autoblog.]

Jul 31, 2012 3:01PM
I'm a woman and use mine all the time.   I'd like to see US results.
Jul 31, 2012 1:11PM
I would attribute this to the fact that in my personal observations, men are slightly more "techy" and "gadgety" than women.  I wouldn't read anything more into it than that.
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