Campaign Urges Motorists to 'Decide to Drive' and Avoid Distraction
Orthopedic surgeons and the auto industry remind drivers not to rely on advanced safety systems.
Cars are coming from the factory with an ever-increasing amount of advanced safety features to prevent accidents. Systems such as Toyota's Lane Keep Assist and Mercedes-Benz's Pre-Safe Brake take control from the driver in certain situations to avoid or mitigate collisions on the road. Infiniti's Backup Collision Prevention, which we wrote about yesterday, lessens the chance of fender-benders in your own driveway.
But the folks who see the carnage of car accidents, the American Academy of Orthopaedic Surgeons, want to remind drivers that every car being driven on the road comes equipped with what can be the most advanced safety feature available: an attentive driver. In partnership with the Auto Alliance, the AAOS unveiled its 2012 public-service announcement, which urges drivers to "Decide to Drive,” and not get distracted -- and, going further, to not get lazy and rely on advanced safety systems.
"Decide to Drive and the 2012 safe-driver ad offer an effective message about the choices that all drivers can make while behind the wheel," said Dr. John Tongue, AAOS president. "I personally and firmly believe in this initiative, which warns all drivers about the threat of orthopedic trauma associated with distracted driving."
This year, the campaign produced a print advertisement that shows a woman unveiling a car with the message, "The most advanced safety feature this car has is the driver standing next to it." The ad will be distributed to more than 9,000 national and local media outlets and will be displayed in airports, shopping malls and bus shelters.
The Decide to Drive initiative, now in its third year, previously included a middle-school curriculum, a television PSA, a national driver-habits survey and billboards across the country. For 2012, the AAOS and the Auto Alliance plan to keep the dialogue going in an effort to help drivers keep their eyes on the road and hands on the wheel.
The campaign urges drivers to share stories of distracted driving and learn about the other components of the program, such as interactive maps and disturbing statistics on distracted driving, at decidetodrive.org. Drivers can continue the conversation on social media sites such as facebook.com/DecidetoDrive.org and twitter.com/decidetodrive. Of course, just don't do it while behind the wheel.
One of the first things all concerned need to do is QUIT refering to collisions, crashes, roll-overs and any other incidents as ACCIDENTS! They are NOT ACCIDENTS.
Using the term lessens if not completely eliminates the driver from responsibility. Until the industry et al actualy starts assigning blame where it belongs, little will change as far as drivers' attitudes.
EXPLORE NEW CARS
MORE ON MSN AUTOS
ABOUT EXHAUST NOTES
Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.
Have a story idea? Tip us off at email@example.com.