
Why Honda and Toyota Are Slipping
Instead of taking advantage of U.S. automakers' woes in the past few years, the Japanese automakers let themselves slide.
Formerly the Teflon Dons of the auto industry, Honda and Toyota dominated in innovation, quality and profits for the past 20 years. And when Detroit went into distress in 2008, it would have been reasonable to expect them to take advantage of things such as General Motors' downsizing to four brands from eight. But they didn't. And now Toyota's share of the U.S. market has dropped by nearly 3 percent since 2009, and Honda's by almost 2 percent.The reality is GM employs more Americans than Honda and Toyota combined
That trend is about to change since GM's new plant in China will be opening sometime in 2012. There is no such thing as an auto company that is 100% American anymore. What needs to happen is new auto companies need to be started up here in the US and then it's truly a US company.
I will admit the japanese companies have not been putting out cars that are not exciting but it looks like this year and next year are looking much better. With the rash of recalls coming from the big three it may make many people rethink about what they just bought.
If you want to talk about unfairness, you should be whining about 40% of Toyota's revenues coming from inside the U.S. yet only 10% of their employees are Americans. GM, on the other hand, gets half its revenues outside of the U.S. but more than half of their workforce is here. Seems that GM is doing a MUCH better job creating jobs for Americans than Toyota or Honda. Ford and Chrysler are in the same situation as GM, more Americans are employed HERE than anywhere else on the globe. Those are hard working, tax paying Americans. Buy a Toyota and $9 of the $10 you spend are creating paychecks for non-Americans to be spent and invested OUTSIDE the U.S. Doesn't sound very American to me.
Troy,
I agree that US companies should bring the jobs back home but the only way they will is if we the consumer force them to by buying American made American owned. The reality is GM employs more Americans than Honda and Toyota combined (don't take my word for it look it up). These are the jobs we send our kids to college to get. We can't afford to give any more jobs away.
Andy,
I think many American companies could show some economic patriotism by pulling their foreign investments and outsourced jobs back to America. Just because you buy an American branded product doesn't make it American. Last year, as an example, the Toyota Camry was the most American car in America as far as assembly, part content and American labor goes. Based on this fact, what does that say for the patriotism of Detroit automakers who import their parts, assemble in foreign countries and invest in foreign labor?
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