Chevrolet Cancels Plans to Sell the Orlando Crossover in the United States
By Greg Migliore
Chevrolet is canceling plans to sell the Orlando, a seven-passenger crossover, in the United States.
The Orlando, based on the Cruze platform, will still be sold in Europe, Asia and Canada. The Orlando was shown in concept form at the 2008 Paris Motor Show, and a production model has not yet debuted.
The reasons: Chevy has a fresh lineup of crossovers and SUVs, including the Traverse and the Equinox, which have been well-received. The automaker is also launching the Cruze and the Volt, and the company believes concentrating on its core vehicles makes more sense.
The Malibu remains strong in the midsize-sedan segment as well, Chevy said.
"We're going to focus our resources on growing those," spokesman Brian Goebel said. "We think we've got today's families covered with those products."
The decision was made within the last month and reached up to General Motors North American boss Mark Reuss.
Content provided by AutoWeek.
So, the Canadians will have more choices in the Chevrolet showroom than their U.S. counterparts. That's just another STUPID move by GM.
They are so worried that the Orlando will eat into the sales of their other CUV/SUVs that they'd rather have somebody walk out of their showrooms to a competitor in search of the right vehicle. So, rather than selling a different model, they'd rather lose the sale altogether! Why not let the U.S. consumer decide which Chevrolet they want instead of having some corporate weenie decide for them?
Pathetic for Chevrolet to think they "have it covered" when they are still getting trounced by any and every Japanese maker presently in the US, save for Suzuki. "Hey, let's keep our product line-up as bland as possible, that'll do."
Wrong way to approach a market.
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