NewUsed

Find by category:

Exhaust Notes

Matthew McConaughey is Lincoln's new pitchman

Oscar-winning actor will do whatever he feels like in several unscripted commercials for the new MKC.

By Clifford Atiyeh 7 hours ago
Just months after Matthew McConaughey scored his first-ever Oscar for "Dallas Buyers Club," the actor has now signed a multiyear contract to be Ford's "authentic" pitchman for Lincoln.

Like many of McConaughey's film characters, Lincoln has been dazed and confused with its own image as a luxury brand. At this point even Cadillac, a brand that once seemed doomed to obsolescence, doesn't consider Lincoln to be a real competitor. Its miniscule sales and average products have taken a turn since Ford began marketing it as "The Lincoln Motor Company" in 2012 and put John Slattery from "Mad Men" as its leading man. But Slattery, as with Magic Johnson before him, didn't stay too long.

What Lincoln hopes to do now is channel McConaughey's inner Texan and easygoing, pensive personality into a series of commercials and web videos, some of which will be unscripted.
"The campaign's not screaming for attention," McConaughey said in the first promo video. "It's as much about the tone, the mood, the silent moments in between the words, in between the dialogue."

Lincoln wants to promote its new 2015 MKC crossover, itself based on the popular Ford Escape. Luckily, the MKC has been receiving good reviews — in huge part because it doesn't appear to resemble a similar Ford and carries new styling and design touches (such as the clamshell tailgate) that make it feel much younger and sportier than the other models. Hopefully, McConaughey will ramble on about that.

“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” he said.

Ford didn't say if the "Lincoln Lawyer" star would be in several Lincoln models or just the MKC, but it has to be better than Lincoln's current ads that seem to focus more on competitor cars than its own product. Even if McConaughey can't fire up the home team as Chrysler did with Clint Eastwood and Eminem a few years ago, he might be the dose of Americana and suaveness Lincoln needs to convince buyers to stop getting Acuras and Audis. Time will tell.


[Source: Ford]
11Comments
3 hours ago
avatar
Quick!   Somebody write me a check so I can purchase a Lincoln.  Kidding aside, I liked the commercial. 
2 hours ago
avatar
"The Lincoln Lawyer" is now their pitchman? Nice.
17 minutes ago
avatar

I love the guy..... I love the car..


Dollar For Dollar.. You Can't Find A Better Ride...

The car I mean..

4 hours ago
avatar
 I will buy a Lincoln for sure now , sure I will.
48 minutes ago
avatar

Brock got his **** kicked in UFC and quit because he has no balls,why try and play tough guy in WWE? Hulk would kick his **** just as fast---

time to give it up Brock "looser "

2 hours ago
avatar
My parents have had two Lincolns: a 2002 Town Car (the limo-type land yacht), and a more practical 2007 MKZ (nothing but an upscale Ford Fusion). While the Town Car was an awesome highway cruiser, it was a beast as a daily driver maneuvering around in parking lots and small streets. The MKZ I was not impressed with at all. It felt cheaper than my Infiniti G37 sedan, a class competitor. Not to mention it was slower and handled and drove like a typical front wheel drive Ford rental car (CRAP). Fit and finish were well behind my G as well with it getting rattles and squeaks and the doors feeling "loose" during closing just like a typical run of the mill Ford does after 15k miles. I finally talked the folks into moving up and spending a little more on Cadillac, which they used to buy in the 80s and 90s until getting unhappy with their quality and offerings (they stubbornly refuse to buy foreign upscale).

Long story short, it's going to take a hell of a lot more than McConaughey commercials to get Lincoln sales back up. They need to revamp their entire line and fire their entire marketing department. After all, these are the same geniuses that thought it was a good idea to make a pickup truck (Lincoln LT) from a Ford F-150. I'm in my 40s and Cadillac has my attention with the 556hp 'Vette-powered CTS-V sedan - a stick shift Caddy! It's a BMW M-eater.
1 hour ago
avatar
I've always liked Matthew McConaughey, and now I like him even more that he's pitching for an American car company.  You go, Matthew!  Lincoln, you now have my attention.
2 hours ago
avatar

Lincoln/Ford needs to go back to what made them successful in the first place.....big luxurious cars.  The same for Cadillac.  Lincolns of the last few years are nothing more than fancy Toyotas/Honda and the allure of driving a ALincoln no longer exists.  The new Lincolns rise like crap instead of the soft ride their cars of the past did. 

3 hours ago
avatar
Like you could afford a Lincoln, you loser.
3 hours ago
avatar
Too bad.  I thought he was smarter than that....
Report
Please help us to maintain a healthy and vibrant community by reporting any illegal or inappropriate behavior. If you believe a message violates theCode of Conductplease use this form to notify the moderators. They will investigate your report and take appropriate action. If necessary, they report all illegal activity to the proper authorities.
Categories
100 character limit
Are you sure you want to delete this comment?
MSN Money

ABOUT EXHAUST NOTES

Cars are cool, and here at MSN Autos we love everything about them, but we also know they're more than simply speed and style: a car is an essential tool, a much-needed accessory to help you get through your day-to-day life. What you drive is also one of the most important investments you can make, so we'll help you navigate your way through the car buying and ownership experiences. We strive to be your daily destination for news, notes, tips and tricks from across the automotive world. So whether it's through original content from our world-class journalists or the latest buzz from the far corners of the Web, Exhaust Notes helps you make sense of your automotive world.

Have a story idea? Tip us off at exhaustnotes@live.com.