Matthew McConaughey is Lincoln's new pitchman
Oscar-winning actor will do whatever he feels like in several unscripted commercials for the new MKC.
Like many of McConaughey's film characters, Lincoln has been dazed and confused with its own image as a luxury brand. At this point even Cadillac, a brand that once seemed doomed to obsolescence, doesn't consider Lincoln to be a real competitor. Its miniscule sales and average products have taken a turn since Ford began marketing it as "The Lincoln Motor Company" in 2012 and put John Slattery from "Mad Men" as its leading man. But Slattery, as with Magic Johnson before him, didn't stay too long.
What Lincoln hopes to do now is channel McConaughey's inner Texan and easygoing, pensive personality into a series of commercials and web videos, some of which will be unscripted.
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Lincoln wants to promote its new 2015 MKC crossover, itself based on the popular Ford Escape. Luckily, the MKC has been receiving good reviews — in huge part because it doesn't appear to resemble a similar Ford and carries new styling and design touches (such as the clamshell tailgate) that make it feel much younger and sportier than the other models. Hopefully, McConaughey will ramble on about that.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” he said.
Ford didn't say if the "Lincoln Lawyer" star would be in several Lincoln models or just the MKC, but it has to be better than Lincoln's current ads that seem to focus more on competitor cars than its own product. Even if McConaughey can't fire up the home team as Chrysler did with Clint Eastwood and Eminem a few years ago, he might be the dose of Americana and suaveness Lincoln needs to convince buyers to stop getting Acuras and Audis. Time will tell.
I love the guy..... I love the car..
Dollar For Dollar.. You Can't Find A Better Ride...
The car I mean..
Brock got his **** kicked in UFC and quit because he has no balls,why try and play tough guy in WWE? Hulk would kick his **** just as fast---
time to give it up Brock "looser "
Long story short, it's going to take a hell of a lot more than McConaughey commercials to get Lincoln sales back up. They need to revamp their entire line and fire their entire marketing department. After all, these are the same geniuses that thought it was a good idea to make a pickup truck (Lincoln LT) from a Ford F-150. I'm in my 40s and Cadillac has my attention with the 556hp 'Vette-powered CTS-V sedan - a stick shift Caddy! It's a BMW M-eater.
Lincoln/Ford needs to go back to what made them successful in the first place.....big luxurious cars. The same for Cadillac. Lincolns of the last few years are nothing more than fancy Toyotas/Honda and the allure of driving a ALincoln no longer exists. The new Lincolns rise like crap instead of the soft ride their cars of the past did.
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