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NHTSA Teams with 'Glee' to Prevent Driving and Texting

New public-service announcement uses scene of show’s character in accident while texting.

By Douglas Newcomb Aug 27, 2012 2:20PM

NHTSA Glee PSA. Image courtesy of FOX TV.Knowing that teens will tune out anything that sounds like a lecture, the National Highway Traffic Safety Administration is trying to couch its anti-texting-and-driving message in a more contemporary, pop-culture-friendly form. In the cliffhanger ending of Season 3 of the popular TV show "Glee," the character Quinn Fabray, played by Dianna Agron, is texting friends that she’s running late and looking at her phone when she speeds through a stop sign and gets T-boned by a pickup truck.


At the start of Season 4, fans find out that Quinn suffers a “severely compressed spine” as a result of the accident and ends up in a wheelchair. But NHTSA is using the memorable scene in a new public service announcement to warn teen drivers of the real-world dangers of texting and driving, which it says is a leading cause of fatalities.


Quinn’s accident is a "direct result of texting while driving," the agency noted in launching the new PSA. “These Glee PSAs show that distracted driving can have serious consequences,” NHTSA administrator David Strickland said in a statement, “and we hope young drivers take that message to heart and share it with their friends.”


“This was a story we wanted to tell because we know the influence our show can have in starting conversations and raising awareness,” Ryan Murphy, executive producer and co-creator of "Glee," said in a statement. “We had been looking for an opportunity to tell the story of how a few seconds of carelessness could have a devastating impact on people’s lives, and we’ve already heard from thousands of our fans about how this story touched them."


According to NHTSA, 3,092 people were killed in 2010 in "distraction-affected" accidents, which accounted for approximately one in every 10 fatalities on U.S. roads. Beyond going after fans of "Glee," NHTSA wants automakers to adopt guidelines for in-car technology to reduce distracted driving, and it has launched a Distraction.gov website and awareness campaign.



[Source: Inside Line]

37Comments
Aug 28, 2012 7:50AM
Aug 28, 2012 8:03AM
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If they want to end texting while driving...

Any accident where texting is involved, release and print the conversation in the newspaper.  That will prove how stupid the people are that do it.

Aug 28, 2012 8:28AM
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This is a serious problem. But I would like to say the over 30 group are just as much at fault as the young kids. But all the time we concentrate on the kids. I understand breaking bad habits early  in age and reaching them.  I would like to know the statistics of kids vs adults. The same with drunk driving. Just had to say this, Thanks
Aug 28, 2012 9:08AM
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I don't understand how you could be dumb enough to text when you have a CELL PHONE.  You can CALL the person and TALK rather than TYPE.  These idiots would use morse code if they had a tapper in their car!
Aug 28, 2012 8:46AM
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Out law texting while driving.. $500.00 fine 6 months lose of the privilege to drive and 100 hours of community service Automatic!!! Way to many people getting hurt over stupid texting
Aug 28, 2012 9:06AM
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Hows this - don't even have to have the government step in.  If ANYONE gets into a crash that is due to distrative driving - their insurance (medical or auto) does not pay for medical bills or to get the car fixed.

 

Let people know that - and MAYBE they will think before doing it.

 

Texting wasn't a big thing when my kids had they cell phones (which they paid for) when they were teens - but whenever they left the house I always said "I want to see you again, please don't talk on your cell while driving). 

 

Come One, what conversation is SO IMPORTANT that it can't wait till you get to your destination, or at least, till you can pull over and talk?  WOW - what did we ever do without cell phones!?  I have one, but I am not attached to it my my hip

Sep 2, 2012 11:35AM
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seriously.. this very morning near brooksville florida, I watched as a young boy was texting, without paying attention to his driving he made a left turn on a red arrow and was clipped by 2 cars.. his claim was he just didn't see them coming..   unfortunately had to speak up to the officers and tell them the truth
Aug 28, 2012 9:06AM
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"3,092 people were killed in 2010 in 'distraction-affected' accidents" -- counts for ALL distractions, not just texting: food, cell phones, passengers, roadside ads, changing the radio station, GPS, etc.

 

Rather than banning everything, why not teach our kids to be more responsible when driving and not taking their eyes off the road?

Aug 28, 2012 8:29AM
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Im a parent of 2 teenagers.Guess what,they dont have text on my phones that I pay for .If they want it that bad they can pay for it .Pretty simple..
Sep 2, 2012 8:56AM
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the vehicles should be made so cell phones are disable when vehicle is in motion
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