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Kia to show Superman Optima in Chicago

The concept joins other Justice League comic-book characters posing as Kia models.

By Exhaust Notes Jan 29, 2013 1:20PM
To complement its assortment of comic-book-inspired theme cars, Kia will unveil an Optima Hybrid painted to resemble Superman when the Chicago Auto Show starts next week. 

The Superman Optima joins five other Kia models, including a Batman Optima, released in October and shown at the SEMA show in Las Vegas. The vehicles are meant to represent the seven Justice League characters from DC Comics and raise awareness for a charity providing hunger relief in Ethopia, Kenya and Somalia.

Along with the Batman and Superman Optima models, the cast of characters hasincluded the Cyborg Forte, Flash Forte Koup, Green Lantern Soul and Aquaman Rio. That leaves Wonder Woman out on her own. Will she be incarnated as a Sportage? We think Wonder Woman would prefer a flashy crossover to being relegated to mommy duty in Kia's sad old minivan, the Sedona.

Details won't be released until the media preview days start Feb. 7.

Kia Justice League concepts (c) Kia
[Source: Kia]

77Comments
Jan 30, 2013 10:00AM
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I don't understand the negative comments about Kia.  My family has owned 4 Kias. and have been happy with 3 of the 4.  I've owned an Optima and an Amanti.  I found the optima to be a very good buy for the money.  It had lots of power and nice standard features.  It was comparable to a Honda Accord, in my opinion but was about $8K cheaper.   I liked the Amanti has well but thought the extra $12K on the price tag not worth it even though it had a luxury feel.  I'm assuming that is why Kia discontinued that model.  Two of my sons owned Rios.  The first was a first payment repossession we got for only 7K.  It lacked power and had no luxury items on it.  It was, however, a good 'first car' for a teenager.  The other Rio was much better, but was a later model and perhaps Kia had had the time to work out some kinks by then. Both Rios were totaled in accidents.  (That's what happens when you turn young boys loose with a compact car.)  However, the Rios performed well in protecting my sons.  The passenger compartments were untouched by the accidents.  Sitting in the cars, you couldn't tell the car was totaled.  Both boys walked away with nothing more than sore muscles for their ignorance.

Jan 30, 2013 10:13AM
Jan 30, 2013 10:43AM
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We have owned 4 Kia's. I'm a fan. Our newest is a 2013 Optima, and boy does it have the power and luxury. Heated and cooling in the leather seats, heated steering wheel, blue tooth, navigation, special rear view mirror that makes the glare of other cars goes away, fold in side mirrors (great for in our garage, between cars). I LOVE my new KIA. It has everything you could want. Including a great price. Try one out before you judge. 
Jan 30, 2013 10:42AM
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In 2012 a Kia Sorento was rated a better vehicle than a Toyota Highlander...and Kia's have brakes!

Jan 30, 2013 10:15AM
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I have a MKX Lincoln and my wife has a Kia Soul. We took the soul to Florida and found it to be more cost effective and the ride was fairly smooth for a small car.
Jan 30, 2013 9:50AM
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I wonder if the Autobots are even a bit worried.

Jan 30, 2013 11:16AM
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My parents own a Kia and they love it. They have some really cute and economical cars. They can't be any worse than Dodge/Chrysler or Toyota. Toyotas sound like a tin can when you shut the door. Im a FORD TRUCK person myself. LOVE my truck.
Jan 30, 2013 11:51AM
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Anyone expressing blanket disdain for anything labeled as KIA has probably never shopped for or driven one. My Kia Optima was reasonably priced; has the panoramic sunroof; heated and COOLED front seats; a heated steering wheel ( my favorite feature); navigation system; Bluetooth and more and was a totally reasonable price. And did I forget to mention the 5 year; 60000 mile B to B warranty? Try to get that from an American brand manufacturer or Toyota. (We also have a Prius). I have owned Hyundai Santa Fes and Sonatas since the early 2000's and it would be hard to convince me to buy anything else.  Was going to buy another Sonata but Kia styling won me over.
Would I want the Batman Optima? Probably not but that doesn't have anything to do with the quality of the car or the features for the money.
Jan 30, 2013 11:05AM
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Between us, my husband and I have had 5 Kias...2 Optimas, and 3 Sportages.  I think the new Optima is absolutely beautiful as well as powerful.  I just can't imagine buying anything else
Jan 30, 2013 11:01AM
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I own a 2011 Kia Sorento AWD 6cly. I have owned and test drove many many cars before this one. Without any doubt I love this car the most. Its well equipped, plenty of room, handles like a dream, smooth as a baby`s you know what. Furthermore, it was made in the USA. If you did not know you were riding in a Kia, you would think the car to be a more expensive brand. It is a quick 6cyl too. If you need more power from a car than what it already produces, then I don`t want you driving the roads anyways. Before you bash the Kia, do the research. Kia is also tops in its class in safety. Go ahead and pay 10,000 more for your Toyota or Ford, I will be laughing at your ignorance at the red light. There is a reason why the Kia company is growing as fast as it is and that reason is not because its customers are ill informed. Did I mention I get 25 mpg or more? 
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