GM's glut of pickups leads to extra-large incentives
Year-end deals from GM, Chrysler, Ford and even Nissan mean it’s a great time to buy a truck.
With dealers rushing to meet sales quotas and automakers vying for “best-selling” bragging rights, December is always a good time to buy a new vehicle. This time, however, is a particularly great time to buy a pickup truck, especially from General Motors.
GM, caught with a glut of full-sized trucks -- 243,691 of them by November's end, or nearly double what it usually has -- is offering aggressive incentive packages on Chevrolet Silverado and GMC Sierra models. According to a Bloomberg report, incentives could rise to as much as $5,000 per pickup in December, compared with less than $4,000 on Silverados last month. With an all-new Silverado launching next summer, GM is especially under the gun to whittle down inventories.
Automotive News points out that such bloated inventories recall GM’s pre-bailout days and that the automaker’s market share is at its lowest in 90 years, which is “threatening profits or spooking investors.” But GM says that its discounts are in line with those from Chrysler and Ford.
Regardless, if you’re in the market for a pickup, now is a good time to make a deal.
According to Bloomberg, GM’s truck incentives are still well below the $8,200 incentive packages Chrysler is advertising on its website for Ram pickups, and also below the $7,000 in incentives Ford is offering on its popular F-150 pickups. Nissan is also advertising incentives on its Titan pickup that can total almost $7,500.
To make GM pickups competitive with some of these offers, Peter Nesvold, an industry analyst with Jefferies & Co, told Bloomberg that Chevrolet dealers can cobble together discounts as large as $7,000 on some high-end trucks.
These incentives from the Big Three domestic automakers are still well below historic highs. Bloomberg points out that incentives on GM pickups are similar to those in December 2011, which on the Silverado were estimated at $4,500.
GM says it doesn’t want to return to its pre-bankruptcy bad habits. At the beginning of 2013, the automaker said it plans to cut production, if necessary, before going further with such incentives.
I had a new 2009 Silverado extended cab/mid level trim work truck that broke down with about 23,000 miles due to a defective cam shaft. It took over three weeks to get the cam shaft replaced.
When I was finally able to get the service manager to explain the reason for the repair delay,
his response was that the cam shaft was on back order due to the thousands of defective cam shafts that needed to be replaced.
When I ask him why there wasn't a current recall for the defective cam shaft, he avoided my question and quickly changed the subject.
Get you heads out of the sand. The whole thing is shameful, $40,000 + for a personal transportation truck ?
How about buying real estate, or a house, or a post secondaary degree or trade skill - any of which will appreciate and bring back a return on your investment.
This industry is stuck in the past, like a dinosaur in a tar pit. Maybe a tar-baby would be a more appropriate analogy........touch it and your stuck with it and can't get rid of it.
Buy used if you have to buy at all.
$15k off might be worth the frustration, time and money lost returning to the dealership twice a year for repairs though.
Quick GM.....while you're trying to shed your overproduced trucks, unveil the new model year of the same truck early! That will surely help sales of the current, outdated model.
GM Marketing Department - Fail
Many competitors have updated their trucks while GM doesn't have a major redesign of the barely updated since 2006 Silverado until the 2014 model. Why buy an inferior product when something better is out there?
Not to forget that GM has also been exercising production slow downs for other vehicles like the Cruze, to artificially inflate resale values to closer match their competitors.
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