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Nissan slashing prices on 7 new cars

Discounts range from 2.7 to 10.7 percent off current sticker prices.

By Clifford Atiyeh May 1, 2013 7:16AM
Nissan, playing catchup after a lackluster first quarter, is slashing prices on seven 2013 model-year vehicles in a bid to outdo rivals and have its cars display more frequently in Internet searches.

The price cuts range from 2.7 percent ($580) for its bestselling Altima sedan to 10.7 percent ($4,400) for the beefy Armada SUV, according to a report from The Associated Press. Nissan spokesman Steve Oldham told MSN Autos that slightly higher prices may have blocked its cars from appearing on comparison lists on major shopping sites.

Nissan is also reducing prices on the Sentra, Maxima, Murano, Rogue and Juke.

"Collectively, these vehicles represent over 65 percent of Nissan’s U.S. sales volume," Nissan said in a statement provided to MSN Autos. "In conjunction with this effort, Nissan will also revise its incentive strategy to maintain similar transaction prices on these models."

The price discounts are as follows (two models have varying discounts depending on the trim; for these cars, we compared the MSRPs for the lowest and highest available trims):
  • Altima - 2.7 percent ($580)
  • Sentra - 4.6 percent ($730)
  • Murano - 4.8 to 6.1 percent ($1,460 to $2,410)
  • Juke - 6.4 percent ($1,290)
  • Maxima - 6.8 to 7.8 percent ($2,270 to $3,030)
  • Rogue - 10.2 percent ($2,300)
  • Armada - 10.7 percent ($4,400)

Car buyers won't see the cuts until Friday and will likely wait a lot longer; models on dealer lots will keep their prices until Nissan decides to make "allowances," the AP said. The new prices will be applied immediately for cars on order, although some of the current model incentives and rebates may go down or disappear.

The move comes shortly after Nissan cut the base price of its all-electric Leaf by $6,400 -- an 18 percent drop over 2012 -- to spur that car's sluggish sales. 

After a strong first quarter that saw new car sales gain 6.3 percent year-over-year, Nissan was one of only five automakers to post year-over-year declines. Total sales dropped 1.3 percent through March, compared with big rises at Toyota (8.7 percent) and Ford (10.4 percent). Four Asian brands, including Hyundai-Kia, Mitsubishi and Mazda, saw greater drops.

[Source: AP, Nissan]

UPDATE, 5/1 4:01 p.m. This story was updated to reflect the pricing of five additional models.
May 4, 2013 11:42PM
not just Nissan but all vehicles are overpriced and should come down in price.
May 2, 2013 4:48AM
Nissan may have some quality issues, but the local dealer is also a serious hard sell sweat shop jerk. Top to bottom they rake you over for the quick money. I tried to buy a Nissan  but walked out on them and bought a Toyota. Never again would I go to a Nissan store, why get mistreated to buy low quality ?
I had a 2009 Nissan Altima and NEVER again will I buy from Nissan!!! CVT is NOT a good idea. Besides the fact that driving a car and feeling the shifting of gears is a fun experience, the CVT is a total piece of crap. Don't plan on driving on a two hour road trip with it! It will go crazy and you will find yourself with the peddle to the floor and your car going all of 5 mph! It was pretty scary on the side of a 75 mph freeway! Spend $200 on a sensor to fix it and two weeks alter, same issue only slightly better. Push start will go out costing $800 and a tow. Quality of of interior is not that of a 25k-35k car that is for sure! If you don't want a better made German car, go with Honda or Toyota. My experience was a nightmare. How sad that being blindsided in an intersection was a blessing so this car was totaled! At least I got a dismal $12,000 from insurance instead of the $7,000 trade in. Car lost value taht badly in only three years and sadly it wasn't the base model. Lesson learned.
May 2, 2013 4:08AM
The worst decision they ever made was to stop offering an automatic transmission and only offer a CVT. 
May 2, 2013 4:11AM

Just look at how they have treated all of their customer base regarding the radiator, transmission issue foryears 2005, and up.  What this is all about is money.  Nissan is taking a beating on that one.   For those who don't know, they knowingly used defective parts on those year models so radiator fluid got into the transmission fluid creating a toasted transmission.   Most if not all customers are screwed.  Averager cost of new transmission $10,000.   Don't want to believe it, look it up.


See what Nissan trhinks of its customers.

May 2, 2013 5:13AM

Just look up and see how Nissan is "TAKING" care of their customers with regard to the having known defective parts in their radiators, causing leaking into the transmission and totally destroying the owners car, then read about how the are dealing with it.  


Talk about having repect for their customer.  Average cost is 9000-10000 dollars.


Don't believe it, just do a search 2005 up

May 1, 2013 9:19AM
May 5, 2013 4:50AM
Nissan offered a buyout in 2007 and 2008 and got rid of most of their experienced labor.Then they hired a bunch of monkies off the streets and pay them very little.No wonder their quality is slipping away.They get what they pay for!!!!
May 5, 2013 10:45AM

Simplify, Simplify, Simplify,

Some buyers may not like it but perhaps all of the automakers ought to simply return to some sanity regarding accessories and trim levels in their cars. The majority of new car buyers end up having to pay for a dozen or more accessories that are 'bundled' into the auto's trim package ... many of these items are not really wanted or used, but are big profit-generators for the manufacturer.


Does the average driver really need heated or cooled seats, 3 cigarette lighters, 18-speaker audio systems or DVD players sticking out of seatbacks and consoles? Add in all of the other choices like 23 color schemes, 5 engine options, 4 transmissions and 9 interior materials packages and the entire buying process borders on the rediculous...all adding to the unneccessary high expense of a new automobile.


The car makers need to reign in the absurd costs by getting back to square one and build cars that meet most of the basic needs of the motoring public...not rolling computers or interplanetary space ships.


Peace to all ~

May 1, 2013 11:57AM
In another couple months they'll be offering 40% off on the Murano CrossCabriolet!  What a turd that is!
May 5, 2013 3:15AM

GM, Ford and Chrysler should follow suit because cars and trucks are way over priced. A truck I would like to buy is more $$$$$ than any of the homes (3) we bought over the years... 

and I never owned a Nissan, Toyota, Honda etc., etc...

May 2, 2013 2:22AM
" Playing catchup after a lackluster first quarter " ?... More like," Oh Crap ! Their figuring out we build junk...Slash prices quick !!! "
May 2, 2013 6:08AM

Everyone has their views on cars whether bias or not. I have owned a large number of autos American brands and Foreign. Some of each were good and some bad. Nissan wise I had a pickup that turned out a piece of junk but on the other hand I had a Pathfinder that was as good as any compared to it. My ex'es Jeep had nothing over the Pathfinder.

 One will find more parts that are foreign on American autos then American.  If one doesn't believe it go check it out. If one was to take the parts off an American car or truck that were foreign not one American auto would be able to run. That goes not just for autos but most transportation and other items. One is buying the American name and that is about all. Buying American sounds good and I wish it was that but facts are facts. But it's up to each to decide what type and style of an auto they want.

May 5, 2013 7:46AM
Sticker price doesn't really matter.  The actual selling price is the only one that counts.
May 2, 2013 1:00AM
their crap is way overpriced to start with. they need to offer bigger discounts on all their cars
May 5, 2013 8:16AM
May 2, 2013 6:19AM
I owned a 2001 Nissan Maxima. It was the worst car decision that I have ever made. It was always in the shop for one reason or another. The check engine light never went off due to known problems with the engine and exhaust. They changed the engine and exhaust for the 2002-03 models because of so many problems with it. My last straw with it was when I took it to the dealer and they said that I needed a O2 sensor, Mass Air Flow Sensor, a new Engine computer and a Catalyic converter total cost with out the labor $4600.I finally had to just take whatever the dealer offered me for it just to get it off my hands. 
May 5, 2013 1:01AM
I have had lots of Nissans.  I have never had any trouble with any of them.  Nissan test drive every unit that comes out the door and fix what the driver finds wrong.  It sounds like all of you guys are GM people.  I would not buy a GM car...Nissan is good to the people that work for them.  No government bail out.  Also GM is sending a plant to China there goes the tax payer money. 
May 5, 2013 4:59AM
I'm a Tech in a Mitubishi dealer, and we put more engines in a fix engines on Nissan more than Mits in our shop.  I can imagine how much more they see in the Nissan shops.  I've seen the radiator leaking into the tranny issue come through a few times also.
May 5, 2013 2:22AM
I have owned two Nissans. A 2003 & 2008 350z sport cars. By far better than Toyota or any other mfg. turned out for the money. Tires, batteries and oil changes were the only thing I replaced on these two cars. The 2003 had a front end alignment problem and wore out tires but Nissan sent me a check for 2 tires I purchased. My experience with them has been great. Nissan also makes the Infiniti line of vehicles. I owned a G37 sedan and traded recently for a G37 hardtop convertible. Both excellent cars with outstanding service, reliability and loan vehicles available. Much, much better than American mfg. offer. 
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