Male and female consumers in a focus group were shown the Chevrolet Volt concept shortly after its debut in early 2007. They liked the styling of the vehicle but found it took some time to grasp the technology that powers the Volt.
General Motors Corp.'s EV1 became a cause celebre in the 2006 documentary "Who Killed The Electric Car?" The EV1 could only travel 60 to 90 miles between charges, needed a special 220-volt outlet to power up and had seats for only 2 people.
GM engineers and stylists envision a new plug-in hybrid like the Chevy Volt could carry 4 or 5 people, travel for more than 600 miles without needing a charge or fill-up, and look stylish, rather than odd.