Total Quality Winners
Hyundai leads the most vehicle segments in Strategic Vision's Total Quality Index.
The Total Quality Index was calculated based on responses from more than 27,000 buyers who bought 2007 models in September, October and November of 2006. Each year buyers are asked to rate all aspects of the ownership experience, from buying and owning to driving. Top ratings were broken down into 19 different product segments.
Strategic Vision has been calculating the TQI every year since 1995. "Unlike last year, we're seeing many new or redesigned vehicles not ranking near the top of their segments," said Strategic Vision Founder and CEO Darrel Edwards.
Although no single automaker dominated the awards this year, three of the 19 segments were led by vehicles from Hyundai. These included the Azera at the top of the Large Car segment, Entourage in a tie for the Minivan segment and the Santa Fe leading the Small SUV segment. Kia models led two segments, giving Hyundai Motors a total of five top-scoring vehicles.
"Even though Hyundai is often overlooked by the U.S. customer, Hyundai's success in 2007 is not surprising given its current products and press in leadership that is looking to the near and distant future with new designs from styling to powertrain," Edwards commented.
Ford earned the most top spots among domestic automakers, leading three of the segments. The Expedition was ranked top Large SUV, the F-150 tied with the Nissan Titan as top Full-Size Pickup and the F-250/F-350 Super Duty ranked highest among Heavy-Duty Pickups.
Nissan was the only other brand with three leading vehicles, all locked in ties with the closest competition. Maxima tied with the Saturn Aura for Medium Car, Quest matched up with the Kia Sedona and Hyundai Entourage in the Minivan segment, with the Titan and Ford F-150 both at the top of the Full-Size Pickup segment.
Here are the 2007 Total Quality Index winners:
Small Multi-Function Vehicle
Small Specialty Under $25,000
Convertible Under $30,000
MINI Cooper Convertible
Convertible Over $30,000
Hyundai Santa Fe
Ford Expedition EL
Lexus RX 350
Source: Strategic Vision
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