Lincoln Is Promised a Unique Line
According to a company executive, new Lincoln vehicles will be significantly different than Ford products.
"The strategy isn't just new products, but full differentiation from the Ford brand in not only design but in technology," Derrick Kuzak, Ford's group vice president of global product development, told a group of auto analysts at the Detroit Auto Show.
Kuzak said Lincoln vehicles will get some of their own powertrains.
Kuzak said Ford can tweak existing Ford platforms for Lincoln. For example, he said, consider Ford's power steering or chassis electronic control. "Imagine adding suspension control to that and what would happen to the platform if you did that on Lincoln only," he said.
Ford's plans for Lincoln products also include newly designed interiors, more V6s, and upgraded features such as paddle shifters and all-wheel drive, Scott Tobin, Lincoln's director of product development, told Automotive News.
But a rear-wheel-drive Lincoln is not in the plans, Tobin said.
It's unclear what will happen to the waterfall grille.
"I love the waterfall grille," Tobin said. "We'll continue to evolve the front end, though. It'll evolve."
Ford CEO Alan Mulally told auto analysts Ford won't make Lincoln a global brand any time soon.
"Our focus right now is in the United States because we have a lot of brand equity," Mulally said. "And we didn't tarnish the brand. We just didn't invest in it."
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My Dad owned Lincolns - several of them. Being retired from the British military from WWII, Lincolns were a dream of his and I have fond memories of riding in those cars.
Problem is I have tried to go buy a Lincoln 3 times now and just can't do it. They simply aren't up to par. Hopefully a REAL investment by Ford will change that. Until then they will just have to be a fond memory.
WoW no rear-wheel drive cars for Lincoln, Really? come on guys at
FORD the LS was a good car why in the hell can't you make something
like that but beter oh well it looks like if I want rear wheel drive I'll
have to get GM's CTS.
from a former owner of a 2000 Lincoln LS V8.