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161Comments
Oct 16, 2013 8:33AM
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really below invoice...wow....10% markup....not. Hey why dont you guys do the news and let the dealers sell the vehicles. Is it a sin for a dealer to make a small profit ? Our families need to eat too!!!
Oct 16, 2013 7:43AM
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I'd rather to keep my 13 years old Toyota Camry, because there is no way that I can afford to buy a new car. (expensive) My job wage is not great.
Oct 16, 2013 7:46AM
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Wow -- that was really bad...  It was all common sense stuff.  Nothing new!  :(

Oct 16, 2013 9:18AM
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Here is a little dirty secret that people that are in the sales merchandizing including car dealers don't want you to know. Thier job is to sell the item to make as much profit as possible. The consumer wants to pay as little as possible guess what? They both are right. Consumers need to know that a big SALE sign means nothing....just means we have to screw you even more cause we are short on our profits this month. My advice to the dealer is be transparent. The car dealer i bought my car from showed me how much "fluff" was in the MSRP price of my car. Told me without me asking that they were getting 3K from the factory. Told me about the customer cash. Of course I already knew all this but he told me without asking. That meant alot so I bought my SUV from him.
Oct 16, 2013 8:07AM
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You're kidding, right? Leases are for a very limited audience but to say "if you don't have an accountant you shouldn't lease" is absurd. You will never have "equity" in a financed car unless you finance for three years or actually pay the car off - most people don't. If you like driving newer cars every few years and don't drive a lot then a lease might be feasible.

 

Then in slide 12 you speak about advertising costs akin to being junk fees. That depends on where you're looking at the advertising costs. They are rolled into the MSRP but are a separate line item on invoices and vary by region - the "invoice" in a metro area can be far higher than in rural areas because of these fees. In DC Metro, the fees are about $400 per car, in West Virginia they are about $150. While "everything" is negotiable, advertising fees are legitimate charges that the dealers pay.

 

Slide 14 flat out states that you only pay tax an the difference between the trade value and the negotiated cost of the new car. That actually only holds true in a minority of states.

 

Please get your facts straight before you post this stuff as "fact."

Oct 16, 2013 9:55AM
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I have been in the retail automobile business since 1985, people often think they drive too many miles to lease. My wife drives 27,000 miles a year and we lease her car! Why? Because she would never have any equity until the car is almost paid off, she is out of warranty late in the second year, gets a new car every other year, AND, has a lower monthly payment. If I didn't think leasing was her best option do you really think I would have my WIFE lease her car?

On another note, why would you pay someone do get you a deal on a car? Isn't saving money the whole point of this article?

Bad article on several points!!!

Oct 16, 2013 8:00AM
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hmmm our economy is in the tank but don't let someone make a profit? use the dealer for info (for free) then shop on internet? It seems most these suggestion are as low life as a used car sales man? what is fair mark up? why does govt get more (taxes) than the dealer does? I believe I read avg mark up on a car is 7% Soda in restuarants and convience stores is marked up 500%. I remember when car dealers were one of the  best to donate to local causes. then info like this took away their profit. If you buy at invoice tip the poor salesperson.
Oct 16, 2013 8:19AM
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You tell people to try to buy the car for less than invoice. I did not think it was a sin  for a car dealership to make a profit.  You need get new people to write for you because this is just plain stupid!!!
Oct 16, 2013 10:26AM
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almost every person in retail business earns a living from making profit.  let's make sure these car dealers don't make too much money on a car....so they have trouble covering expenses for payroll, not to mention the donations that most dealers give to schools, churches, local charities, 4h, etc...

 

there is nothing wrong with making a profit on a car.....and as a dealer, we do discount vehicles, but not to the point of no return....this shopping trend is great for the consumer and dealer, but when it gets to the point of dealers racing to the bottom price to sell a car, profit is gone.

 

i wish all auto companies would be more like porsche....the dealer cannot do this race to the bottom...the customer pays the msrp if they would like to own it.  if the dealer does discount vehicles, they run the risk of losing the franchise.

 

or you can buy a car at carmax or other "one-price" dealer and you don't haggle at all...if you don't like the price, you don't buy the car.

 

i wish i was able to haggle with my customers who own their businesses in order to get a better deal on a shirt, gallon of milk, or anything else for that matter.  just joking....i feel that everyone should get paid for their hard work and efforts.

 

but most people don't bat an eye when they have to pay crazy amounts of money for prescriptions, health care, attorney fees, realtors, etc...try negotiating with them!

 

 

Oct 16, 2013 9:10AM
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Hmmm....  Should I buy a new car or to pay for ObamaCare??? 
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